With SEEK, Manford will eye 7 percentage of the global training market for OD interventions and expects early adopters from sectors that include healthcare and pharma, manufacturing, IT, retail, services and FMCG. More than 100 organisations are expected to sign up in the first year.
Manford works with top management of large organisations, to influence performance and enterprise culture in organizations. Its flagship product ‘corporate breakthrough workshop’ has helped many leadership teams to align their values, attitudes and behaviour to attain high performance in their respective companies. Manford has worked with clients in diversified sectors, which includes, The United Nations, Airtel, StridesShasun, Aurobindo Pharma, Avery Dennison, Capgemini, Zensar, HCL, Shapoorji Pallonji, Thermax, Pepsi, Canon, Sony, the World Bank, Whirlpool etc.
SEEK will offer corporate a tech enabled solution, to drive organizational values, corporate culture and employee engagement across all levels in the organization. The platform will give ownership and empowerment to employees in the context of culture and organizational change. The SEEK model offers diagnostics and customized training which is in the form of inspirational anecdotes, bespoke video, audio content and work life simulations, followed by a year of monitoring and reporting to track results. The SEEK model offers diagnostics and customized training which is in the form of illustrative anecdotes, bespoke video, audio content and work life simulations, followed by a year of monitoring and reporting to track results. SEEK launches with offices in Bangalore, Mumbai and Delhi and is led by a team of experts in the field of change management, culture building and OD.
Announcing the new venture, Anand David, Founder, Manford said: ‘‘SEEK will scale the Manford proposition from just the leadership bench to the entire spectrum of employees.Our research points to an increased play for technology led solutions to drive organizational values and corporate culture. Hence the idea of SEEK was born, using a combined model of technology coupled with scientific inputs from behavioral and management sciences, psychology, sociology and ontology to provide holistic training solutions to India Inc. Organizations will definitely see the value in our service as we help them reinforce behavioural and attitudinal shifts in a systematic manner to enable mass effect”.
